| Typicality: | 0.533 |
| Saliency: | 0.564 |
| in decisions about their health | 16 | other |
| in the consumer movement | 15 | location |
| in mobile commerce | 10 | location |
| consumer → become → involved | 62 |
| consumer → be → more involved | 35 |
| consumer → become → more involved | 34 |
| consumer → feel → more involved | 8 |
| negative | neutral | positive |
| 0.089 | 0.432 | 0.479 |
| Raw frequency | 139 |
| Normalized frequency | 0.564 |
| Modifier score | 0.900 |
| Perplexity | 133.267 |