| Typicality: | 0.542 |
| Saliency: | 0.591 |
| over others | 11 | other |
| over the competition | 8 | other |
| increasingly | 6 | degree |
| consumer → choose → brand | 107 |
| consumer → choose → your brand | 23 |
| consumer → choose → the brand | 17 |
| consumer → select → the brand | 9 |
| consumer → choose → that brand | 6 |
| consumer → pick → the brand | 5 |
| negative | neutral | positive |
| 0.086 | 0.561 | 0.353 |
| Raw frequency | 167 |
| Normalized frequency | 0.591 |
| Modifier score | 0.622 |
| Perplexity | 96.623 |