| Typicality: | 0.554 |
| Saliency: | 0.561 |
| in the messages | 16 | location |
| in the ad | 10 | location |
| to book a product | 10 | purpose |
| consumer → click on → link | 61 |
| consumer → click → link | 31 |
| consumer → click on → the link | 25 |
| consumer → click → the link | 16 |
| consumer → clicked on → link | 3 |
| negative | neutral | positive |
| 0.222 | 0.596 | 0.181 |
| Raw frequency | 136 |
| Normalized frequency | 0.561 |
| Modifier score | 0.700 |
| Perplexity | 98.891 |