| Typicality: | 0.507 |
| Saliency: | 0.428 |
| at no cost | 6 | manner |
| about a brand | 5 | other |
| in this way | 4 | manner |
| consumer → create → content | 44 |
| consumer → generate → content | 11 |
| negative | neutral | positive |
| 0.034 | 0.411 | 0.555 |
| Raw frequency | 55 |
| Normalized frequency | 0.428 |
| Modifier score | 1.000 |
| Perplexity | 130.032 |