| Typicality: | 0.558 |
| Saliency: | 0.737 |
| online | 21 | manner |
| directly | 20 | manner |
| on social media | 18 | location |
| consumer → engage with → brand | 325 |
| consumer → engage with → the brand | 82 |
| consumer → engage with → the company’s brands | 15 |
| consumer → engage with → their brand | 15 |
| consumer → engage with → their brands | 6 |
| consumer → engage → the brand | 6 |
| negative | neutral | positive |
| 0.041 | 0.410 | 0.550 |
| Raw frequency | 449 |
| Normalized frequency | 0.737 |
| Modifier score | 0.750 |
| Perplexity | 78.524 |