| Typicality: | 0.439 |
| Saliency: | 0.438 |
| in more than one channel | 10 | manner |
| via social media | 6 | manner |
| on a website | 5 | location |
| consumer → engage with → company | 48 |
| consumer → engage with → the company | 7 |
| consumer → want to engage with → company | 4 |
| negative | neutral | positive |
| 0.048 | 0.466 | 0.486 |
| Raw frequency | 59 |
| Normalized frequency | 0.438 |
| Modifier score | 0.775 |
| Perplexity | 110.611 |