| Typicality: | 0.440 |
| Saliency: | 0.445 |
| in a real and authentic way | 14 | manner |
| after all | 5 | temporal |
| ultimately | 3 | degree |
| consumer → experience → brand | 59 |
| consumer → experience → brand value | 3 |
| negative | neutral | positive |
| 0.034 | 0.496 | 0.470 |
| Raw frequency | 62 |
| Normalized frequency | 0.445 |
| Modifier score | 0.500 |
| Perplexity | 143.049 |