| Typicality: | 0.565 |
| Saliency: | 0.452 |
| to shop | 8 | purpose |
| to design the postcard | 6 | purpose |
| for more information | 5 | purpose |
| consumer → go to → the website | 18 |
| consumer → go to → website | 15 |
| consumer → go to → site | 10 |
| consumer → go to → the site | 9 |
| consumer → go to → a web site | 4 |
| consumer → go on → the website | 3 |
| consumer → go to → their website | 3 |
| consumer → go to → the web site | 3 |
| negative | neutral | positive |
| 0.124 | 0.705 | 0.171 |
| Raw frequency | 65 |
| Normalized frequency | 0.452 |
| Modifier score | 0.875 |
| Perplexity | 16.866 |