| Typicality: | 0.594 |
| Saliency: | 0.791 |
| directly | 22 | manner |
| on social media | 17 | location |
| in new ways | 17 | manner |
| consumer → interact with → brand | 516 |
| consumer → interact with → the brand | 99 |
| consumer → interact with → their brand | 17 |
| consumer → interact with → their brands | 11 |
| consumer → interact → the brand | 3 |
| consumer → interacted with → brand | 3 |
| negative | neutral | positive |
| 0.039 | 0.420 | 0.541 |
| Raw frequency | 649 |
| Normalized frequency | 0.791 |
| Modifier score | 0.788 |
| Perplexity | 63.729 |