| Typicality: | 0.446 |
| Saliency: | 0.459 |
| on your own brand's website | 57 | location |
| consumer → join → open forum | 57 |
| consumer → participate in → forum | 11 |
| negative | neutral | positive |
| 0.291 | 0.569 | 0.139 |
| Raw frequency | 68 |
| Normalized frequency | 0.459 |
| Modifier score | 0.500 |
| Perplexity | 111.879 |