| Typicality: | 0.444 |
| Saliency: | 0.508 |
| in the industry | 24 | location |
| in a brand | 13 | location |
| in brands | 7 | location |
| consumer → lose → trust | 74 |
| consumer → lost → trust | 15 |
| consumer → lose → their trust | 6 |
| negative | neutral | positive |
| 0.735 | 0.223 | 0.042 |
| Raw frequency | 95 |
| Normalized frequency | 0.508 |
| Modifier score | 0.700 |
| Perplexity | 91.588 |