| Typicality: | 0.455 |
| Saliency: | 0.430 |
| between the mark | 12 | location |
| between your goods | 9 | other |
| with a brand | 6 | other |
| consumer → make → connection | 30 |
| consumer → make → the connection | 23 |
| consumer → make → that connection | 3 |
| negative | neutral | positive |
| 0.133 | 0.439 | 0.428 |
| Raw frequency | 56 |
| Normalized frequency | 0.430 |
| Modifier score | 0.567 |
| Perplexity | 163.585 |