| Typicality: | 0.473 |
| Saliency: | 0.461 |
| about its value | 7 | other |
| according to his or her values | 4 | other |
| increasingly | 3 | degree |
| consumer → make → conscious choice | 19 |
| consumer → make → conscious choices | 16 |
| consumer → make → conscious decision | 16 |
| consumer → make → conscious decisions | 11 |
| consumer → make → conscious purchasing decisions | 4 |
| consumer → make → mindful choices | 3 |
| negative | neutral | positive |
| 0.136 | 0.479 | 0.385 |
| Raw frequency | 69 |
| Normalized frequency | 0.461 |
| Modifier score | 0.580 |
| Perplexity | 31.015 |