| Typicality: | 0.575 |
| Saliency: | 0.539 |
| prior to | 12 | temporal |
| in making a variety of decisions | 7 | temporal |
| before deciding to do business | 6 | temporal |
| consumer → read → online reviews | 44 |
| consumer → use → online reviews | 21 |
| consumer → rely on → online reviews | 17 |
| consumer → turn to → online reviews | 13 |
| consumer → check → online reviews | 8 |
| consumer → look for → online reviews | 5 |
| consumer → look to → online reviews | 3 |
| consumer → find → online reviews | 3 |
| consumer → search for → online reviews | 3 |
| negative | neutral | positive |
| 0.105 | 0.635 | 0.260 |
| Raw frequency | 117 |
| Normalized frequency | 0.539 |
| Modifier score | 0.793 |
| Perplexity | 72.590 |