| Typicality: | 0.574 |
| Saliency: | 0.487 |
| better | 6 | degree |
| more favorably | 4 | degree |
| to include television | 4 | other |
| consumer → respond to → ad | 44 |
| consumer → respond to → advertisement | 13 |
| consumer → respond to → the ad | 8 |
| consumer → react to → advertisement | 6 |
| consumer → react to → ad | 4 |
| consumer → respond to → advert | 4 |
| consumer → respond to → the advertisement | 3 |
| negative | neutral | positive |
| 0.155 | 0.561 | 0.284 |
| Raw frequency | 82 |
| Normalized frequency | 0.487 |
| Modifier score | 0.860 |
| Perplexity | 37.779 |