| by the time | 14 | temporal |
| on the affiliate marketer’s website | 8 | location |
| for joybol | 7 | other |
| consumer → see → ad | 151 |
| consumer → see → the ad | 41 |
| consumer → see → a display ad | 5 |
| consumer → see → advert | 4 |
| negative | neutral | positive |
| 0.205 | 0.574 | 0.221 |
| Raw frequency | 201 |
| Normalized frequency | 0.618 |
| Modifier score | 0.730 |
| Perplexity | 127.641 |