| Typicality: | 0.433 |
| Saliency: | 0.443 |
| to friends | 9 | transitive-object |
| about your brand | 9 | transitive-object |
| about things | 7 | other |
| consumer → spread → the word | 58 |
| consumer → spread → the message | 3 |
| negative | neutral | positive |
| 0.066 | 0.373 | 0.562 |
| Raw frequency | 61 |
| Normalized frequency | 0.443 |
| Modifier score | 0.750 |
| Perplexity | 39.261 |