| Typicality: | 0.477 |
| Saliency: | 0.428 |
| to rail against corporate policies | 9 | purpose |
| to praise the brand | 7 | purpose |
| to air their woes | 7 | purpose |
| consumer → take to → social media | 38 |
| consumer → taken to → social media | 13 |
| consumer → adopt → social media | 4 |
| negative | neutral | positive |
| 0.360 | 0.452 | 0.189 |
| Raw frequency | 55 |
| Normalized frequency | 0.428 |
| Modifier score | 0.636 |
| Perplexity | 26.788 |