| Typicality: | 0.477 |
| Saliency: | 0.585 |
| over time | 12 | temporal |
| in the lifestyle category | 5 | other |
| with 34% of participants | 3 | other |
| consumer → trust → brand | 72 |
| consumer → trust → the brand | 44 |
| consumer → trust → your brand | 32 |
| consumer → trust → their brand | 6 |
| consumer → trust → our brands | 3 |
| consumer → want to trust → brand | 3 |
| negative | neutral | positive |
| 0.093 | 0.373 | 0.534 |
| Raw frequency | 160 |
| Normalized frequency | 0.585 |
| Modifier score | 0.700 |
| Perplexity | 64.893 |