| Typicality: | 0.564 |
| Saliency: | 0.553 |
| increasingly | 21 | degree |
| to learn about services | 13 | purpose |
| to help them | 13 | purpose |
| consumer → turn to → social media | 72 |
| consumer → rely on → social media | 29 |
| consumer → look to → social media | 13 |
| consumer → go to → social media | 5 |
| consumer → consult → social media | 4 |
| consumer → turn to → social media sites | 3 |
| consumer → depend on → social media | 3 |
| negative | neutral | positive |
| 0.142 | 0.565 | 0.293 |
| Raw frequency | 129 |
| Normalized frequency | 0.553 |
| Modifier score | 0.741 |
| Perplexity | 19.876 |