| as a way | 7 | manner |
| to express aspirations | 7 | purpose |
| to solve problems | 5 | purpose |
| consumer → use → brand | 45 |
| consumer → use → the brand | 9 |
| consumer → use → our brands | 3 |
| negative | neutral | positive |
| 0.096 | 0.613 | 0.291 |
| Raw frequency | 57 |
| Normalized frequency | 0.433 |
| Modifier score | 0.700 |
| Perplexity | 179.386 |