| Typicality: | 0.550 |
| Saliency: | 0.540 |
| to share photos of their experience | 13 | purpose |
| as their initial stop | 8 | manner |
| to identify local businesses | 7 | purpose |
| consumer → use → facebook | 109 |
| consumer → utilize → facebook | 3 |
| consumer → rely on → facebook | 3 |
| consumer → depend on → facebook | 3 |
| negative | neutral | positive |
| 0.056 | 0.519 | 0.425 |
| Raw frequency | 118 |
| Normalized frequency | 0.540 |
| Modifier score | 0.714 |
| Perplexity | 154.125 |