| Typicality: | 0.635 |
| Saliency: | 0.697 |
| to power their search | 19 | purpose |
| as a platform | 18 | manner |
| to ask questions | 13 | purpose |
| consumer → use → social media | 281 |
| consumer → use → social media platforms | 12 |
| consumer → utilize → social media | 11 |
| consumer → access → social media | 9 |
| consumer → used → social media | 7 |
| consumer → use → social media sites | 7 |
| consumer → leverage → social media | 6 |
| consumer → use → the internet and social media | 5 |
| consumer → utilise → social media | 4 |
| negative | neutral | positive |
| 0.105 | 0.504 | 0.390 |
| Raw frequency | 342 |
| Normalized frequency | 0.697 |
| Modifier score | 0.771 |
| Perplexity | 51.960 |