| Typicality: | 0.438 |
| Saliency: | 0.500 |
| to scan available products | 9 | purpose |
| to fulfill their needs | 9 | purpose |
| to find an ifa | 7 | purpose |
| consumer → use → the site | 43 |
| consumer → use → the website | 40 |
| consumer → use → the web site | 4 |
| consumer → utilize → the website | 3 |
| negative | neutral | positive |
| 0.115 | 0.599 | 0.286 |
| Raw frequency | 90 |
| Normalized frequency | 0.500 |
| Modifier score | 0.420 |
| Perplexity | 77.111 |