| very | 25 | degree |
| equally | 15 | degree |
| exactly | 14 | degree |
| consumer → be → important | 108 |
| consumer → be → essential | 42 |
| consumer → be → crucial | 24 |
| consumer → be → vital | 16 |
| negative | neutral | positive |
| 0.075 | 0.429 | 0.496 |
| Raw frequency | 190 |
| Normalized frequency | 0.610 |
| Modifier score | 0.806 |
| Perplexity | 42.064 |