| behind that shift | 11 | other |
| in keeping businesses | 5 | temporal |
| for social media marketing | 5 | purpose |
| consumer → be → key | 49 |
| consumer → be → key driver | 4 |
| consumer → be → key player | 3 |
| negative | neutral | positive |
| 0.057 | 0.514 | 0.429 |
| Raw frequency | 56 |
| Normalized frequency | 0.430 |
| Modifier score | 0.940 |
| Perplexity | 106.764 |