| to brands | 56 | transitive-object |
| to a brand | 31 | other |
| to the brand | 30 | other |
| consumer → be → loyal | 340 |
| consumer → want to be → loyal | 5 |
| consumer → be → most loyal | 4 |
| negative | neutral | positive |
| 0.112 | 0.372 | 0.516 |
| Raw frequency | 349 |
| Normalized frequency | 0.700 |
| Modifier score | 0.628 |
| Perplexity | 57.302 |