| Typicality: | 0.535 |
| Saliency: | 0.606 |
| in their health | 19 | other |
| across a whole array of functions | 16 | other |
| with brands | 14 | other |
| consumer → be → more engaged | 84 |
| consumer → become → more engaged | 56 |
| consumer → become → engaged | 39 |
| consumer → be → more engaging | 3 |
| consumer → want to be → more engaged | 3 |
| negative | neutral | positive |
| 0.040 | 0.306 | 0.655 |
| Raw frequency | 185 |
| Normalized frequency | 0.606 |
| Modifier score | 0.850 |
| Perplexity | 32.360 |