| Typicality: | 0.404 |
| Saliency: | 0.461 |
| to the brand | 21 | other |
| to them | 14 | other |
| to companies | 9 | other |
| consumer → be → more loyal | 55 |
| consumer → become → more loyal | 11 |
| consumer → feel → more loyal | 3 |
| negative | neutral | positive |
| 0.023 | 0.279 | 0.698 |
| Raw frequency | 69 |
| Normalized frequency | 0.461 |
| Modifier score | 0.638 |
| Perplexity | 44.275 |