| Typicality: | 0.480 |
| Saliency: | 0.554 |
| much more | 16 | degree |
| to advertising | 16 | other |
| to the company’s product | 13 | other |
| consumer → be → more receptive | 92 |
| consumer → be → more willing | 34 |
| consumer → be → more amenable | 4 |
| negative | neutral | positive |
| 0.045 | 0.304 | 0.651 |
| Raw frequency | 130 |
| Normalized frequency | 0.554 |
| Modifier score | 0.750 |
| Perplexity | 49.057 |