| Typicality: | 0.594 |
| Saliency: | 0.577 |
| with them | 17 | other |
| with a brand | 14 | other |
| with your brand | 12 | other |
| consumer → be → unfamiliar | 83 |
| consumer → be not → familiar | 69 |
| negative | neutral | positive |
| 0.404 | 0.442 | 0.155 |
| Raw frequency | 152 |
| Normalized frequency | 0.577 |
| Modifier score | 0.800 |
| Perplexity | 128.860 |