| Typicality: | 0.486 |
| Saliency: | 0.552 |
| much more | 6 | degree |
| according to the mobile marketing association | 6 | other |
| consumer → be likely to → respond | 107 |
| consumer → be likely to → react | 14 |
| consumer → be likely to → behave | 7 |
| negative | neutral | positive |
| 0.078 | 0.505 | 0.418 |
| Raw frequency | 128 |
| Normalized frequency | 0.552 |
| Modifier score | 0.500 |
| Perplexity | 34.223 |