| Typicality: | 0.534 |
| Saliency: | 0.745 |
| increasingly | 14 | degree |
| in one study | 13 | other |
| often | 10 | temporal |
| consumer → be willing to → pay more | 464 |
| consumer → be willing to → pay more money | 9 |
| consumer → be willing to → shell out more money | 3 |
| negative | neutral | positive |
| 0.078 | 0.416 | 0.506 |
| Raw frequency | 476 |
| Normalized frequency | 0.745 |
| Modifier score | 0.665 |
| Perplexity | 9.522 |