| Typicality: | 0.467 |
| Saliency: | 0.205 |
| mostly | 2 | degree |
| principle → apply to → marketing | 4 |
| principle → be applied in → marketing | 3 |
| principle → be applied to → marketing | 3 |
| negative | neutral | positive |
| 0.038 | 0.699 | 0.263 |
| Raw frequency | 10 |
| Normalized frequency | 0.205 |
| Modifier score | 0.900 |
| Perplexity | 48.672 |