| Typicality: | 0.533 |
| Saliency: | 0.456 |
| to reach out to the world | 14 | purpose |
| to engage their stakeholders | 11 | purpose |
| in the classroom | 8 | location |
| school → use → social media | 60 |
| school → utilize → social media | 5 |
| school → include → social media | 3 |
| school → use → other social media | 3 |
| school → access → social media | 3 |
| school → integrate → social media | 3 |
| negative | neutral | positive |
| 0.066 | 0.539 | 0.395 |
| Raw frequency | 77 |
| Normalized frequency | 0.456 |
| Modifier score | 0.771 |
| Perplexity | 53.408 |