| increase by 0.4 points | 0.63 |
| decline by 0.2 points | 0.55 |
| remain unchanged | 0.40 |
| grow by 0.8 points | 0.25 |
| increase by 1.1 points | 0.16 |
| by 0.1 point | 0.60 |
| measured by a.c. nielsen | 0.44 |
| driven by italy | 0.38 |
| fueled by marlboro | 0.35 |
| driven by l&m | 0.25 |
| offset by marlboro | 0.25 |
| lost | 0.16 |