| market share → ReceivesAction → measured by a.c. nielsen | 0.44 | |
| market share → ReceivesAction → driven by italy | 0.38 | |
| market share → ReceivesAction → fueled by marlboro | 0.35 | |
| market share → ReceivesAction → driven by l&m | 0.25 | |
| market share → ReceivesAction → offset by marlboro | 0.25 | |
| market share → ReceivesAction → lost | 0.16 |