| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | whitening | India | The practice of skin whitening is common in India as it is considered a traditional standard of beauty. | 2 |
| 2 | whitening | East Asian countries | Whitening products are popular in East Asian countries, with a focus on achieving a lighter skin tone as a beauty standard. | 1 |
| 3 | whitening | Southeast Asian countries | Whitening products are popular in Southeast Asian countries for achieving a lighter skin tone, considered a beauty standard. | 1 |