| shopper → Desires → make purchase | 0.44 | |
| shopper → Desires → online shopping | 0.40 | |
| shopper → Desires → deal | 0.40 | |
| shopper → Desires → item | 0.38 | |
| shopper → Desires → speed | 0.36 | |
| shopper → Desires → brand | 0.35 | |
| shopper → Desires → option | 0.35 | |
| shopper → Desires → simplicity | 0.34 | |
| shopper → Desires → human interaction | 0.32 | |
| shopper → Desires → personalization | 0.31 | |
| shopper → Desires → be sure | 0.29 | |
| shopper → Desires → receive product | 0.29 | |
| shopper → Desires → tailored solutions | 0.27 | |
| shopper → Desires → more information | 0.24 | |
| shopper → Desires → fair trade certification | 0.22 |