---

headline → CapableOf → grab attention	0.80
headline → HasProperty → clear	0.77
headline → HasProperty → short	0.76
headline → HasProperty → concise	0.74
ad headline (subgroup of headline) → CapableOf → ask the question	0.68
question headline (subgroup of headline) → CapableOf → engage the reader	0.68
headline → ReceivesAction → written	0.66
headline → HasProperty → important	0.66
headline → CapableOf → read full story	0.66
headline → HasProperty → relevant	0.65
headline → HasProperty → specific	0.65
headline → HasProperty → misleading	0.65
headline → HasProperty → simple	0.64
headline → HasProperty → correct	0.64
headline → HasProperty → bold	0.64
headline → HasProperty → effective	0.62
headline → HasProperty → interesting	0.61
headline → HasProperty → long	0.61
headline → HasProperty → positive	0.60
headline → CapableOf → tell the reader	0.60
headline → HasProperty → catchy	0.60
headline → HasProperty → accurate	0.59
article → HasA → headline	0.59
great headline (subgroup of headline) → CapableOf → take time	0.59
headline → HasProperty → familiar	0.58
headline → HasA → word	0.58
headline → ReceivesAction → changed	0.57
headline → HasProperty → inaccurate	0.57
headline → HasProperty → clever	0.56
headline → HasProperty → direct	0.56
headline → ReceivesAction → crafted	0.56
headline → CapableOf → make all the difference	0.56
headline → CapableOf → arouse curiosity	0.56
headline → HasProperty → boring	0.56
ad → HasA → headline	0.56
headline → HasProperty → true	0.55
resume headline (subgroup of headline) → ReceivesAction → go to be customized for each	0.55
headline → CapableOf → answer the question	0.55
headline → HasProperty → false	0.55
headline → HasProperty → serious	0.54
headline → ReceivesAction → reviewed	0.54
headline → CapableOf → use word	0.53
headline → ReceivesAction → updated	0.53
headline → HasProperty → negative	0.53
headline → CapableOf → grab the reader’s attention	0.52
headline → CapableOf → come to mind	0.52
headline → CapableOf → get people’s attention	0.51
headline → CapableOf → stand	0.51
headline → CapableOf → intrigue the reader	0.50
headline → CapableOf → demand attention	0.50
font → UsedFor → headline	0.49
headline → HasProperty → bad	0.49
headline → HasProperty → large	0.49
headline → HasProperty → consistent	0.49
headline → HasProperty → explanatory	0.49
headline → CapableOf → offer solution	0.49
headline → CapableOf → grab their attention	0.48
headline → ReceivesAction → created	0.48
headline → HasProperty → punchy	0.48
headline → HasProperty → powerful	0.48
headline → HasA → one job	0.48
headline → HasProperty → plain	0.48
headline → HasProperty → descriptive	0.48
headline → ReceivesAction → displayed	0.48
headline → CapableOf → get click	0.47
headline → HasProperty → informative	0.47
headline → HasProperty → vague	0.47
headline → HasProperty → good	0.46
resume headline (subgroup of headline) → ReceivesAction → personalized for each	0.46
headline → CapableOf → appear in newspaper	0.46
headline → CapableOf → compete for attention	0.46
headline → ReceivesAction → driven	0.46
headline → HasProperty → appealing	0.46
headline → CapableOf → draw the reader	0.46
headline → HasA → unique twist	0.45
headline → HasProperty → big	0.45
headline → CapableOf → entice reader	0.44
headline → HasProperty → common	0.44
headline → HasProperty → generic	0.44
headline → HasProperty → clickable	0.43
headline → HasProperty → critical	0.43
headline → CapableOf → get clicked	0.43
headline → CapableOf → ask question	0.43
headline → CapableOf → give the impression	0.43
headline → HasProperty → brief	0.43
headline → HasProperty → appropriate	0.43
headline → HasProperty → key	0.42
headline → CapableOf → convey a sense of urgency	0.42
headline → ReceivesAction → replaced	0.41
headline → ReceivesAction → tested	0.41
headline → HasProperty → red	0.41
headline → CapableOf → talk about yada	0.41
headline → CapableOf → get shared on twitter	0.41
headline → CapableOf → get the most clicks	0.41
headline → CapableOf → read the article	0.41
headline → HasProperty → unique	0.41
headline → HasProperty → strict	0.41
headline → HasProperty → gloomy	0.40
headline → CapableOf → tell story	0.40
headline → HasProperty → provocative	0.40
headline → HasProperty → sensational	0.40
headline → HasProperty → creative	0.40
headline → ReceivesAction → made	0.40
headline → HasProperty → recognizable	0.40
headline → ReceivesAction → kept short	0.40
headline → CapableOf → convey benefit	0.40
headline → HasProperty → shorter	0.39
headline → HasProperty → precise	0.39
headline → HasProperty → great	0.39
headline → ReceivesAction → exaggerated	0.39
headline → HasProperty → confusing	0.39
headline → HasProperty → understandable	0.39
headline → CapableOf → end in a question mark	0.39
headline → ReceivesAction → linked to the job	0.39
headline → HasProperty → inflammatory	0.38
headline → HasProperty → accessible	0.38
headline → HasA → 30%-40% emv words	0.38
headline → HasProperty → cute	0.38
headline → ReceivesAction → based	0.38
headline → CapableOf → perform on social media	0.38
headline → CapableOf → convince reader	0.38
headline → CapableOf → go viral	0.38
headline → HasProperty → fair	0.38
headline → CapableOf → set the tone	0.38
headline → CapableOf → attract reader	0.38
headline → ReceivesAction → written in bold or capital letters	0.38
headline → HasProperty → detailed	0.38
headline → HasProperty → bolder	0.37
headline → HasProperty → straight	0.37
headline → CapableOf → reach out to multiple audiences	0.37
headline → CapableOf → give good idea	0.37
headline → CapableOf → sell newspaper	0.37
headline → ReceivesAction → edited	0.37
headline → HasProperty → dramatic	0.36
headline → ReceivesAction → concerned	0.36
headline → HasProperty → crisp	0.36
headline → CapableOf → reveal key details	0.36
headline → HasProperty → clickbait	0.35
headline → HasProperty → snappy	0.35
headline → HasProperty → ambiguous	0.35
headline → HasProperty → honest	0.35
headline → HasProperty → emotional	0.35
headline → CapableOf → work for one person	0.35
headline → CapableOf → appear in search results	0.35
headline → HasProperty → successful	0.35
headline → ReceivesAction → seen as empty hype	0.33
headline → HasProperty → believable	0.33
headline → ReceivesAction → announced	0.33
headline → CapableOf → lead reader	0.33
headline → CapableOf → match the content	0.33
headline → HasProperty → more specific	0.33
headline → HasProperty → factual	0.33
headline → CapableOf → inform the reader	0.33
headline → ReceivesAction → corrected	0.33
headline → ReceivesAction → compiled by ihs markit	0.33
headline → HasProperty → significant	0.33
headline → CapableOf → notify general public	0.33
headline → HasProperty → exciting	0.33
headline → HasProperty → impactful	0.33
headline → HasProperty → proud	0.32
headline → CapableOf → strike chord	0.32
headline → CapableOf → entice people	0.32
headline → ReceivesAction → curated by our editorial team	0.32
headline → HasProperty → most effective	0.32
headline → HasProperty → perfect	0.32
headline → CapableOf → draw the audience	0.32
headline → ReceivesAction → tweeted	0.32
headline → CapableOf → get more clicks	0.32
headline → ReceivesAction → optimized	0.32
headline → HasProperty → neutral	0.32
headline → ReceivesAction → written as question	0.32
headline → ReceivesAction → answered by the word	0.32
headline → CapableOf → trigger emotional response	0.32
headline → ReceivesAction → removed	0.32
headline → CapableOf → appeal to reader	0.32
headline → CapableOf → reflect current thinking	0.32
headline → CapableOf → get shared on fb	0.31
headline → HasProperty → funny	0.31
headline → HasProperty → strong	0.31
headline → HasProperty → damaging	0.31
headline → CapableOf → make article	0.31
headline → HasProperty → alarmist	0.31
headline → ReceivesAction → easy to understand	0.31
headline → HasProperty → tricky	0.31
headline → HasProperty → weak	0.31
headline → ReceivesAction → worded	0.30
headline → CapableOf → apply to their own situation	0.30
headline → CapableOf → publicize a 500-point move	0.30
headline → CapableOf → get noticed	0.30
headline → CapableOf → sell the story	0.30
headline → CapableOf → dominate the news	0.30
headline → CapableOf → speak volume	0.30
headline → HasProperty → readable	0.30
headline → CapableOf → provide a glimpse of objectives	0.30
headline → CapableOf → rise at annualized rate	0.30
headline → HasProperty → up to 30 characters	0.30
headline → CapableOf → draw people	0.30
headline → HasProperty → unfair	0.30
headline → CapableOf → promise benefit	0.30
headline → HasA → succinct sentences	0.30
headline → HasProperty → impressive	0.30
headline → HasProperty → fake	0.29
headline → ReceivesAction → shortened	0.29
headline → ReceivesAction → capitalized	0.29
headline → CapableOf → convey clear benefit	0.29
headline → HasProperty → meaningless	0.29
headline → HasProperty → fine	0.29
headline → CapableOf → drive traffic	0.29
headline → ReceivesAction → published	0.29
headline → HasProperty → complete	0.28
headline → ReceivesAction → overlooked	0.28
headline → HasProperty → more important	0.28
headline → HasProperty → small	0.28
headline → ReceivesAction → centered on the product	0.28
headline → CapableOf → set the stage	0.28
headline → CapableOf → identify the story	0.28
headline → CapableOf → hit the spot	0.28
headline → HasProperty → fewer	0.28
headline → HasProperty → general	0.28
headline → HasProperty → congruent	0.28
headline → HasProperty → flashy	0.28
headline → CapableOf → indicate the nature of the article	0.28
headline → HasProperty → clean	0.28
headline → HasProperty → explicit	0.28
headline → HasProperty → furious	0.28
headline → CapableOf → simplify the learning curve	0.28
headline → CapableOf → reflect the content	0.28
headline → ReceivesAction → hung on the fishing line	0.28
headline → ReceivesAction → hung with heavy guard netting	0.28
headline → ReceivesAction → wrapped with braided rope	0.28
headline → ReceivesAction → found on the great white way	0.28
headline → CapableOf → match the story	0.28
headline → HasProperty → prominent	0.28
headline → HasA → power words	0.28
headline → HasProperty → popular	0.28
headline → ReceivesAction → based upon tested direct response copywriting	0.28
headline → ReceivesAction → managed	0.28
headline → HasProperty → awkward	0.27
headline → HasProperty → inappropriate	0.27
headline → HasProperty → persuasive	0.27
headline → HasA → the power	0.27
headline → CapableOf → be an attention grabber	0.27
headline → HasProperty → more powerful	0.27
headline → CapableOf → misrepresent the story	0.27
headline → HasProperty → scary	0.26
headline → CapableOf → resonate with reader	0.26
headline → CapableOf → do good job	0.26
headline → HasProperty → bland	0.26
headline → HasProperty → shocking	0.26
headline → CapableOf → act throughout the weekend	0.25
headline → CapableOf → flash across screen	0.25
headline → CapableOf → inspire action	0.25
headline → HasA → link	0.25
headline → ReceivesAction → connected	0.25
headline → HasProperty → longer	0.25
headline → CapableOf → do many things	0.25
headline → HasProperty → personal	0.25
headline → ReceivesAction → repeated	0.25
headline → CapableOf → give pause	0.25
headline → HasProperty → lower	0.25
headline → CapableOf → boil down the core benefit	0.25
headline → CapableOf → get the best response	0.25
headline → HasProperty → pithy	0.25
headline → RelatedTo → donald trump’s business dealings	0.25
headline → RelatedTo → personal life	0.25
headline → HasProperty → careful	0.25
headline → CapableOf → suggest further escalation	0.25
headline → CapableOf → appeal to desire	0.25
headline → CapableOf → introduce the topic	0.25
headline → ReceivesAction → set above the rest of the text	0.25
headline → CapableOf → confirmed to be successful	0.25
headline → HasProperty → empathetic	0.25
headline → ReceivesAction → based on leaked plfs report	0.25
headline → CapableOf → pop off the page	0.25
headline → HasProperty → actionable	0.25
headline → HasProperty → better than others	0.25
headline → ReceivesAction → preferred	0.25
headline → CapableOf → report on event	0.25
headline → CapableOf → lead the reader	0.25
headline → CapableOf → summarize the point	0.25
headline → CapableOf → make bold promise	0.25
headline → HasProperty → fast	0.25
headline → CapableOf → provide a glimpse of expectations	0.25
headline → CapableOf → come to be the handiest source of information	0.25
headline → CapableOf → fail to pull the reader	0.25
headline → CapableOf → convey information	0.25
headline → CapableOf → appeal to young women	0.25
headline → CapableOf → provide overview	0.25
headline → CapableOf → capture current headlines	0.25
headline → CapableOf → do two things	0.25
headline → ReceivesAction → introduced	0.25
headline → HasProperty → unintentional	0.25
headline → CapableOf → be a pair of sweaty socks	0.25
headline → ReceivesAction → separated by dash	0.25
headline → CapableOf → grab one-liners	0.25
headline → ReceivesAction → enough to keep the media	0.25
headline → ReceivesAction → based on study	0.25
headline → HasProperty → click worthy	0.25
headline → CapableOf → make claim	0.25
headline → HasProperty → empty	0.25
headline → CapableOf → appear in social media	0.25
headline → RelatedTo → any scandal	0.25
headline → RelatedTo → robbery	0.25
headline → RelatedTo → about	0.25
headline → CapableOf → lament continuing impact	0.25
headline → HasProperty → dry	0.25
ad headline (subgroup of headline) → CapableOf → ask familiar question	0.25
resume headline (subgroup of headline) → ReceivesAction → intended to be written in short and succinct method	0.25
turmeric → AtLocation → headline	0.25
serif font (subgroup of font) → UsedFor → headline	0.25
headline → ReceivesAction → unjustified	0.25
headline → HasProperty → nice	0.25
headline → CapableOf → pack punch	0.23
headline → CapableOf → engage the reader	0.23
headline → ReceivesAction → read by terrorist	0.23
headline → HasProperty → outrageous	0.23
headline → HasProperty → premature	0.23
headline → HasProperty → harsh	0.22
headline → HasProperty → hard	0.21
headline → ReceivesAction → justified	0.21
headline → HasProperty → sweet	0.21
headline → ReceivesAction → biased	0.21
headline → HasProperty → memorable	0.21
headline → CapableOf → give enough information	0.21
headline → CapableOf → get result	0.21
headline → ReceivesAction → improved	0.21
headline → HasProperty → disgusting	0.21
headline → HasProperty → repetitive	0.21
headline → HasProperty → predictable	0.21
headline → HasProperty → useless	0.19
headline → HasProperty → racist	0.19
headline → CapableOf → convey strong benefit	0.19
headline → CapableOf → attract right customers	0.19
headline → HasProperty → insensitive	0.19
headline → HasProperty → busy	0.19
headline → HasProperty → unrelated	0.19
headline → HasProperty → fun	0.19
headline → HasProperty → dire	0.19
headline → HasProperty → absurd	0.19
headline → ReceivesAction → impossible to miss	0.19
headline → CapableOf → generate 73% more social shares	0.19
headline → HasProperty → comprehensive	0.19
headline → HasA → intelligent words	0.19
headline → HasProperty → dangerous	0.19
headline → HasProperty → shareable	0.19
headline → CapableOf → spark instant interest	0.19
headline → CapableOf → create unfair impression	0.16
headline → HasProperty → stupid	0.16
headline → CapableOf → reflect on miserable year	0.16
headline → CapableOf → sound good to be true	0.16
headline → HasProperty → more attractive	0.16
headline → CapableOf → work wonder	0.16
headline → HasProperty → lame	0.16
headline → ReceivesAction → avoided	0.16
headline → ReceivesAction → dominated by terrorism	0.16
headline → ReceivesAction → distorted	0.16
headline → ReceivesAction → set	0.16
headline → HasProperty → terrible	0.16
headline → HasProperty → incomplete	0.16
headline → CapableOf → read by larger percentage of people	0.16
headline → CapableOf → look strange	0.16
headline → HasProperty → offensive	0.16
headline → ReceivesAction → mispelled	0.16
headline → CapableOf → drive search results	0.16
headline → ReceivesAction → marked	0.16
headline → ReceivesAction → overused	0.16
headline → HasProperty → unfortunate	0.16
headline → CapableOf → caused damage	0.16
headline → HasProperty → disturbing	0.16
headline → CapableOf → help with search engine ranking	0.16
headline → ReceivesAction → dominated by politic	0.16
headline → HasA → clear and thoughtful objective	0.16
headline → ReceivesAction → sent	0.16
headline → CapableOf → announce the death of american christianity	0.16
headline → CapableOf → sell magazine	0.16
headline → HasProperty → hyperlinked	0.16
headline → CapableOf → grab interest	0.16
headline → CapableOf → solve problem	0.16
headline → HasProperty → clunky	0.16
headline → ReceivesAction → dominated by unemployment	0.16
headline → ReceivesAction → dominated by inflation	0.16
headline → CapableOf → accompany the story	0.16
headline → HasProperty → flat	0.16
headline → CapableOf → pique their interest	0.16
headline → CapableOf → offer clear benefit	0.16
great headline (subgroup of headline) → CapableOf → mean the difference	0.16
headline → CapableOf → miss the mark	0.13
headline → CapableOf → tell whole story	0.12